Prof. Dr. Md. Sarwar Uddin

  •  Professor & Chairman

    Qualifications:

    Ph. D. in Marketing, University of Chittagong

    M. Phil. in Marketing, University of Chittagong

    M. Com. in Marketing, University of Chittagong

    B. Com. (Hon’s), University of Chittagong

  • Chairman, Dept. of Business Administration , BGC Trust University Bangladesh.

  • Teaching expertise

    • He has been serving as a Professor of Marketing, Department of Business Administration, BGC Trust University Bangladesh from 01.07.2022 to till today.
    • He served as an Associate Professor of Marketing, Department of Business Administration, BGC Trust University Bangladesh from 01.06.2016 to 30.06.2022
    • He served as an assistant professor of Marketing, Department of Business Administration, BGC Trust University Bangladesh from 01.01.2010 to 31.05.2016.
    • He served as a Lecturer in Marketing, Department of Business Administration, BGC Trust University Bangladesh from 01.07.2008 to 31. 12. 2009.
    • He served as a Lecturer in Marketing at Baraiyahat College, Chittagong, from 08.04.1996 to 30.06.2008.

    KEY WORKING EXPERIENCES

    • Working as a Chairman, Department of Business administration, BGC Trust University Bangladesh
    • Working as a member of Editorial Board of BGC Trust University Journal
    • Working as a member of Editorial Board of BGC Trust University News Letter
    • Working as a member of Syndicate BGC Trust University Bangladesh
    • Working as a member of Academic council  BGC Trust University Bangladesh
    • Working as a Convener of  Proctorial Committee  BGC Trust University Bangladesh
    • Worked as Coordinator, Faculty of Business Administration, BGC Trust University Bangladesh
    • Worked at as an ‘Editor’ of Syllabus Book for the Faculty of Business Administration
    • Worked as a Head of Self Assessment Committee, Faculty of Business Administration, BGC Trust University Bangladesh
    • Worked as Dean in Charge for several periods and performed administrative activities successfully
    • Worked as Convener of Disciplinary Committee of 1st Convocation of BGC Trust University of Bangladesh
    • Worked as an Editor of Publication Committee of the 1st Convocation of BGC Trust University of Bangladesh

  • Research Interests

    Service Marketing, Ethical Issues in Business and Green Marketing.

    Research associate

    1. He worked as a co-researcher in a project funded by DFID, UK., titled “ Participation of women in production, processing and marketing of dried fish in two coastal districts of Bangladesh: Approaches toward sustainable livelihood” under the supervision of Dr. Mohammed Solaiman, Award Holder, Professor of Marketing, University of Chittagong during the year 2005.
    2. He worked as a co-researcher in a project funded by DFID, UK., titled “ Mollusc Marketing through Value chain analysis a special emphasis on livelihood of poor fisherman” under the  supervision of Dr. Mohammed Solaiman, Award Holder, Professor of Marketing, University of Chittagong during the year 2005.

     

  • Conference Publications

    1. Online Higher Education in Bangladesh: Challenges and   Prospects, Paper Presented GARA’s International e conference, held on August 29-302020
    2. Impact of COVID-19 on the Tourism Industry of Bangladesh: A Study on the Chattogram Region, Paper Presented GARA’s International e conference, held on August 29-302020
    3. Paper presented at Malaysia Conference organized by Universiti Malaysia Perlis, Penang, Malaysia titled “Human Resources Development through Training: A Study on Business Teachers of Bangladesh" held on 6-8 December 2013
    4. Paper presented at Malaysia Conference organized by Universiti Malaysia Perlis, Penang, Malaysia titled “University Industry Collaboration (UIC) for Developing Highly Skilled and Productive Business Graduates in Bangladesh" held on 6-8 December 2013.
    5. Paper presented at International Conference on Development of Social Enterprise and Social Business for Eradication of Extreme Poverty and Street Begging organized International Islamic University Chittagong, Bangladesh titled “Social Business Potentialities in Bangladesh: An Exploratory Approach" held on 19-20 December 2014.
    6. Paper presented at Pune Seminar on “Creating A South Asian Global Hub for Management Education and Training: A Study on Public Private Partnership(PPP) with Reference to Business Schools of Bangladesh,” organized by  Association of Management Development Institutions in South Asia(AMDISA), held on February, 14-16, 2013.
    7. Paper Presented at Nepal seminar on “Self-Assessment exercise through SWOT model in the department of Marketing University of Chittagong” organized by AMDISA, held on May 16-17, 2011.

  • Research Publications

    1. Investigating the Impact of Relationship Marketing Practices on Customer Satisfaction: A Study on Some Selected Private Commercial Banks of Bangladesh, The Chittagong University Journal of Business Administration, Vol. 33, 2021,  pp.207 – 230 
    2. An Evaluation of Retail Banking Products’ Performance: A Study on Selected Bankers International Journal of Business and Management; Vol. 16, No. 5; 2021
    3. Service Quality Dimensions of Higher Education Institutions and Students’ Satisfaction: Bangladesh Perspective, International Journal of Social Science Studies, Vol. 9, No.2; March 2021, pp.13 –19
    4. Social Responsible Marketing Practices in Banking Industry: A Study on Private Commercial Banks of  Bangladesh , BGC Trust University Journal, Vol. 05, December, 2018, pp. 155 – 180
    5. Creative Performance Behavior: The Role of Employee Job Involvement and Job Satisfaction, BGC Trust University Journal, Vol. 05, December, 2018, pp. 181 – 200
    6. Adoption of Green Banking in Bangladesh: Bankers’ Perception, BGC Trust University Journal, Vol. 04, December, 2017, pp. 7 – 20
    7. Quality Education and Private Universities: Challenges and Strategies in Bangladesh, BGC Trust University Journal Vol. 03, December, 2016, pp. 181 – 198
    8. “University-Industry Collaboration (UIC) for Developing Highly Skilled and Productive Business Graduates in Bangladesh,” Published in International Journal of Management and Business Research, Islamic Azad University, Tehran, Iran, Vol: 5, No: 1, Winter 2015, pp. 31-41
    9. “Social Business Potentialities in Bangladesh: An Exploratory Approach,” Published in European Journal of Business and Management, Vol. 7, No. 34 , 2015, pp.36-42
    10. Internal Marketing Practices in the Banking Industry: A Study on Private Commercial Banks of Bangladesh, BGC Trust University Journal, Vol.: 2, 2015, pp 31-58
    11. “Working Mothers in Private Banks: A Paradigm of Challenges,” Published in The Chittagong University Journal of Business Administration, Vol: 24. June, 2014, pp.223 – 226
    12. “Fair Trade and Islam : A parallel Journey,” Published in The Indonesian Management & Accounting Research, Trisakti University, Jakarta Indonesia, Vol: 13.No. 2 July 2014,    pp.28 – 41
    13. “Human Resource Development through Training on Business Teachers in Bangladesh.” International Journal of Business and Technopreneurship, Published in University Malaysia Perlis, Volume 4, No. 1, February 2014, pp.83-96
    14. “Self Assessment(SA) Exercise For Quality Human Capital Development in Bangladesh: The Case of Marketing Department, Chittagong University,” Published by The Indonesian Management & Accounting Research, Trisakti University, Jakarta Indonesia, Vol: 13.No. 1, January 2014,  pp.29 – 39
    15. “Public-Private Partnership(PPP) for HRD in Bangladesh: A Study on Joint MBA Program of USTC and CPA,” Published in Journal of Business and Economics, Vol: 4.No. 6 June 2013, pp.502 – 508
    16. Management Program for Engineers: A Study on Joint MBA Program of USTC and IEB
    17. Published in Association of Management Development Institutions in South Asia(AMDISA), 2013, pp. 80-87
    18. “Creating A South Asian Global Hub for Management Education and Training: A Study on Public Private Partnership(PPP) with Reference to Business Schools of Bangladesh,” Published in Association of Management Development Institutions in South Asia(AMDISA),2013, pp. 88-97
    19. Value Addition in Mollusc Commodity Chain: A Study on Some Selected Coastal Communities        of Bangladesh, BGC Trust University Journal, Vol. 01, No.:1 March, 2009, pp. 94 – 112
    20. “Ethical Issues in Marketing of Bank Services: A Study on Islami Bank Bangladesh Limited.” Published in Global Journal of Business Management, New Delhi, Global Vision Publishing House, Vol.: 1, No. 1, June,2007, P.103-116 

    SUBMITTED ARTICLES

    1. Impact of Faculties’ Personality Dimensions of Conscientiousness and Extraversion on Teaching Effectiveness: An Implication for Faculty Development in Higher Education Sector of Bangladesh Submitted- Journal of Education and Human Development, Vol. 10, Scopus indexed journal
    2. Service Quality of Mobile Banking in Bangladesh: An Assessment of Customers’ Satisfaction Submitted by Asian Journal of Business & Management. Vol. 9, Scopus indexed journal
    3. Does CAPM work in the stock of Bangladesh: Empirical Evidence from Sector Wise Index of Chittagong Stock Exchange (CSE)? Vol. 17, International Journal of Business and Management

 

Campus Address

Address: "BGC Biddyanagar" Chandanaish, Chattogram, Bangladesh

Email: info@bgctub.ac.bd

Email: infobgctub@gmail.com

Phone: 03033-56193

Phone: 01755588627,01755588619

Fax: +880-31-2550224